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See the original image at portfolio.com —

Beer + Energy Drink = Strong Sales Despite Bad Publicity

portfolio.com — But the brewing industry has, with some small but solid success in the higher-priced niche of energy beers. But the rollout of these beers has also sparked a negative reaction by antialcohol institutions, which see these potions as the latest threat to America’s under-21 crowd.

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  • Surferess, on 06/08/2008, -1/+4Yeah, the hangover is deadly!
    • dominikkom, on 06/09/2008, -0/+3Only if you forget to drink water before bed
  • UltramegaOK, on 06/09/2008, -7/+22"The latest threat to America’s under-21 crowd."

    As a member of the "under 21 crowd" we are happy to get our hands on whatever we can get.

    I know it's a bitch drink, but Smirnoff ICE ftw.
    • rileyhallwood, on 06/09/2008, -2/+10american youth dismay me.
      i too am a member or the underage club, but molson canadian really is the way to go.
      • sonar_un, on 06/09/2008, -0/+1It's too bad that in the states you can only get the "imported" Molson Canadian.

        ... and it's crap. Nothing like the real version at all. Makes me just sit back and stick to Dos XX or Shiner.
    • Ocelot13, on 06/09/2008, -1/+4natty or keystone light and a handle of vladdy and you got yourself a good night
      • Zephik, on 06/09/2008, -0/+2ugh, keystone light is the cruddiest beer ever created. But when you need it on the cheap, it does the job. lol
      • ventralnet, on 06/09/2008, -0/+1naty boh hun
    • killerbob2323, on 06/09/2008, -3/+4Its more like 151 ftw.
    • freak3295, on 06/09/2008, -7/+2I really want to boast about being British right now, but I'm not going to.
    • dgaspard, on 06/09/2008, -4/+7Bitch Drink?... Dude, Sparks is awesome. Girl or guy.
      • rossisdead, on 06/09/2008, -0/+7Sparks tastes like cold medicine.
        • dgaspard, on 06/09/2008, -2/+4It taste like sweet tarts
        • Greengoo, on 06/09/2008, -0/+4When the weight of the world has got you down
          and you want to end your life
          bills to pay, a deadend job and problems with the wife
          but don't throw in the towel cuz there's a place right down the block
          where you can drink your miseries away

          At Flaming Moes...
        • vuke69, on 06/09/2008, -0/+2Sparks tastes like re-fried ass with a side of instant heartburn.
    • DarkDx, on 06/09/2008, -1/+4I Like smirnoff too :)
    • LordVance, on 06/09/2008, -10/+2Yea... once I turned 21 and started buying for myself I decided ***** all you people for calling a bitch drink just because it tastes good. Screw you, I'll be in the corner actually enjoying my Smirnoff Ice (Triple Black) and Bailey's Irish Cream while you sit there and down your terrible American beer and vodka solely for the sake of getting drunk.
    • H0tKarl, on 06/09/2008, -0/+2Smirnoff Ice?. May as well be Zima.
    • fishrjv, on 06/09/2008, -1/+2You youngins need to embrace Miller High Life.. best cheap beer there is.
      • Snokage, on 06/09/2008, -0/+3until your lying in the middle of some back-road, lost and no recollection of how you got there. not to mention the vomit thats right next to your face when you first open your eyes.
    • DoTheFandango, on 06/09/2008, -1/+2Under-21 here, and you are a bitch.
    • kilt42, on 06/09/2008, -0/+3pisswaser FTW!
      • ferrariman60, on 06/10/2008, -0/+1Life is just a merciful blur
        When you pop a pisswaser
      • gowerski, on 06/10/2008, -0/+1don't pisswase me bro
  • whoreable, on 06/09/2008, -3/+35What was wrong with beer that we had to start messing with it?
    • silveravnt, on 06/09/2008, -0/+2You could say that about so many things. Once there was just Coke. Now there is a different Coke for every mood you have. Why? Marketing. If people will buy it someone will make it.
    • DoTheFandango, on 06/09/2008, -0/+23 words. Pabst Blue Ribbon.
    • maskedkoala, on 06/09/2008, -0/+2Nothing was wrong with beer. It's that the problem with energy drinks was that they didn't have any alcohol in them. (Which is a problem with a lot of other beverages).
  • LP88, on 06/09/2008, -2/+21Not enough mana.

    Luckily I had one of these potions.
    • Firehed, on 06/09/2008, -0/+2Everyone knows that ethers are for mana.
      • 1timeuser, on 06/09/2008, -0/+2***** mana. My Pokemon are out of PP.
  • alpha88, on 06/09/2008, -2/+29Why would anyone want to have Beer + Energy Drink?

    Why not have Jaggermeister + Energy Drink? Or Jaggermeister + Beer?

    Kids these days.
    • Ocelot13, on 06/09/2008, -0/+27JAGER BOMB JAGER BOMB JAGER BOMB
    • JackHererUK, on 06/09/2008, -6/+9..because Jaggermeister tastes like cough medicine.
    • matude, on 06/09/2008, -1/+2I have found my soulmate!
      Jaggermeister + Energy Drink all the way!

      Oh, and I really feel for you guys in the US with the 21+ law. Bust be annoying.
      (Europe)
    • Tiak, on 06/09/2008, -1/+3Why not have Jaggermeister + Energy Drink?
      Because I have a family history of disasterous heart problems and there is a chance it could kill me? :/
    • Earendil1, on 06/09/2008, -0/+4Its Jägermeister not Jaggermeister.^^
  • rileyhallwood, on 06/09/2008, -7/+2beer + energy = DELICIOUS.
  • dperren, on 06/09/2008, -6/+35Needing to be 21 to drink is the problem here, I feel. Congratulations; you now have a large set of relatively responsible young adults who have the need to hide their drinking away in an uncontrolled environment which definitely doesn't help in establishing a respect for alcohol, and a culture in which drink-driving probably isn't the worst thing in the world.
    • makkaveli19, on 06/09/2008, -1/+3yea wtf. 21 to drink is ridiculous. and you can buy smokes at 18. i don't understand it.
      • gungaroo22, on 06/09/2008, -0/+2Agreed.

        It's much safer for your health to come home after work or classes and unwind with a glass of wine or a beer than to smoke a cigarette or two. Yet, the government doesn't seem to want us to do that legally.
    • Firehed, on 06/09/2008, -3/+3I don't know what under-21s you know, but most of the ones I know I would not consider "relatively responsible young adults". None of those that I know who I would give that distinctive title drink
      • Sinnic, on 06/09/2008, -0/+6Utter nonsense. Not only is your anecdote meaningless without some kind of context (we're just supposed to infer that you have a broader base of adults under 21 who also consume alcohol, than anyone else in this thread, from which to draw your conclusion?) but more to the point, it's patently untrue - as anyone who regularly spends time on a college campus will tell you. Are there problem drinkers? You bet, both under and over 21. Are there responsible alcohol users - both under and over 21? You better ***** believe it. Is there a significant percentage of the under 21 drinking population that also manifests good study and work habits, and who, if you met them on the street or in a business or otherwise professional environment you would judge to be 'relatively responsible'? Yea, I guarantee it. Responsibility is not synonymous with teetotaler, at any age.
    • fokov, on 06/09/2008, -0/+2Its all MADD's fault. ***** bitches can't leave other real mothers to raise their own kids.

      If you can be 18 and ***** up this country with a vote, you should be able to ***** up yourself with drugs or alcohol.
  • DavidThaGnome, on 06/09/2008, -7/+10Mmmmmm beer that tastes like red bull and open assh*le, gives you a brain crunching spazztic sugar rush for half an hour and then brings you down with the smooth feel of an oxy contin addict going cold turkey with a migrain to boot. Yes kids will love this.
  • darkane, on 06/09/2008, -1/+7What ever happened to the good old days, where the kids inhaled NoDoz with their $6 24-pack of PBR? Packaging the beer and caffeine together seems awfully lazy.
  • Ryan166, on 06/09/2008, -1/+7They better not start overtaxing my sparks! I ♥ sparks plus
  • victorguttmann, on 06/09/2008, -1/+4It's all about the Joose. - http://en.wikipedia.org/wiki/Joose_(drink)

    JOOOOOOOOOOOSE!
  • chrismag1979, on 06/09/2008, -4/+1Woohoo at long last, a Vitamin beer!
  • meed, on 06/09/2008, -2/+12I bet these are the same idiots that have a ***** fit over winecoolers and zima.

    It just seems like many of these up tight assholes that protest varoius alcoholic beverages need to stfu. Kids are no more likely to drink these than they are to drink a bottle of boons.
  • BOFH139, on 06/09/2008, -1/+14BuckFast + Absinthe = Buck-Sinthe {Warning: May cause Death or Zombification}

    • JackHererUK, on 06/09/2008, -0/+4Good god, i bet that puts hairs on your chest

      ...and takes off a layer of skin on the way down.
    • dgaspard, on 06/09/2008, -1/+3Dugg for Zombification
    • CressCrowbits, on 06/09/2008, -0/+1This 'Buck-Sinthe' Zombie threat is something that MUST be CONTAINED.

      I suggest walling off Glasgow.

      I can see them now, the Zombie hordes clawing at the gates, moaning unintelligable nonsense like "Square go ya dafty?" and "gonnae gees a fag, pal"
  • B3000, on 06/09/2008, -1/+9Screw the under 21 crowd - it's us old fogeys that need some extra energy with our beer. Seriously. Too bad these drinks taste like crap.
  • Konig94, on 06/09/2008, -7/+2What's the point of mixing a depressant with a stimulant?
    • dgaspard, on 06/09/2008, -2/+6It taste good.
    • rossisdead, on 06/09/2008, -0/+1I'm pretty sure alcohol and caffeine don't cancel each other out.
    • absurdist, on 06/09/2008, -0/+3It gives you a nice wide-awake drunk so you can drive.

      *ducks*
  • ChocMilk, on 06/09/2008, -1/+1"Despite" bad publicity?
  • shoc, on 06/09/2008, -1/+4beer + caffeine? are you serious? that is one deadly hangover.
  • WilliamDavis, on 06/09/2008, -1/+21Antialcohol institutions don't like new alcohol products?
  • Zippo, on 06/09/2008, -1/+2There's no such thing as bad publicity. The more you talk about something, the more people become interested or curious.
  • bblande, on 06/09/2008, -3/+2Aside from the fact that this is super-lame, it simply doesn't make sense. Beer (or any alcoholic beverage) is a depressant and is the exact opposite of an energy drink. I don't even want to know what this does to someone who drinks it...
    • drunknmunky1, on 06/09/2008, -0/+4It ***** you right up
    • ventralnet, on 06/09/2008, -0/+2well if you aren't a total retard you can probably figure it out.. You will get drunk and energetic.
  • AmericansRevolt, on 06/09/2008, -4/+0Budweiser. ***** Yeah
  • racco, on 06/09/2008, -2/+2what a big surprise. anti-alcohol institutions are against new alcoholic drinks.

    this is huge shocking news news!!
  • hokie47, on 06/09/2008, -1/+12I remember using my fake ID when I was 17 to buy Smirnoff ICE for girls. Still never got me laid.
    • Sinnic, on 06/09/2008, -1/+6I don't know whether to digg you up or down. Super underage ballsy alcohol purchases for poon-tang purposes coupled with an admitted failure to rack up a single gold star...meh. I wish we had the option to give sideways thumbs, indicating that while we enjoyed the comment we don't feel strongly enough either way to indicate support or dissaproval.
      • Whadabala, on 06/09/2008, -2/+21. Don't digg him
        2. Don't bury him

        Hard concept, I realize this. Where's my Nobel?
  • CressCrowbits, on 06/09/2008, -1/+1I dread to think what kind of effect this will have on the streets of Britain of a saturday night if everyone's getting plastered on alcohol and pumping themselves up with caffeine. It's bad enough with just the alcohol.
  • rivethaus, on 06/09/2008, -2/+1SPARKS!!! ftw
  • Yage2006, on 06/09/2008, -1/+13I hear crack and heroin are doing pretty well too despite the bad press.
  • jzuska, on 06/09/2008, -1/+1Stay away from the Black Top. Orange top FTW!!!!
  • SniperZero, on 06/09/2008, -2/+1When I read the title I saw beer + energy drink = bad, sales are good... too much booze for me.
  • pantone286, on 06/09/2008, -0/+6lame ad + digg = yet another front page ad that adblock plus won't catch
  • K31TH3R, on 06/09/2008, -1/+17Yeah sorry, the "under 21 crowd" isn't the problem, the law is the problem. Europeans do things right. Introduce alcohol at a young age, and teach the kids to respect it. In the US kids turn 21 and then drink themselves retarded for the next few years. Substances like alcohol and marijuana shouldn't be federally regulated, it's such a DUMB system that follows morals and values that started in the 30's. The 300 year olds in our congress and senate do not understand the needs of our current generations, we are different people than they dealt with 40 years ago when they still had their sanity.
    • jzuska, on 06/09/2008, -0/+2But if we make the drinking age older less people will be drinking, and if you believe that banning more guns makes less guns availible. That's why I have 27.
    • Firehed, on 06/09/2008, -0/+6It's more like kids turn 15 and drink themselves retarded for the next decade and a half. You didn't think they wait until they turn 21 to start did you? The ones that do aren't the ones ending up in the hospital with alcohol poisoning at least once a month.
  • Flipperbw, on 06/09/2008, -0/+1haha, "negative reaction"

    and sparks.
  • smithricher, on 06/09/2008, -4/+2Hello,
    sparks!I translate it in chinese at http://haodayin.cn/2008/06/09/%e5%95%a4%e9%85%92%e ...

    Best,
    Smith
  • JohnnyXmas, on 06/09/2008, -0/+3Narcotics: Strong sales despite negative publicity.

    If your ***** is really that good, we'll buy it, regardless of what TV tells us to think. Hey MPAA, RIAA, Video Game Industry: did you hear that?
  • xero69, on 06/09/2008, -0/+2This beverage and flavor censorship is getting pretty stupid. First Camel can't add flavors to their cigarettes because that is considered "marketing cigarettes to underage consumers". Now beer companies can't add flavor and caffeine to their beer because that is also "marketing to underage consumers". These bans make as much sense as banning a new flavor of pie because pie causes obesity in children. Let the adults have their smokes and drinks, damnit. Lets spend some time educating our kids so they know WHY these things should be left alone until the proper time in life, instead of banning things left and right.
  • Tabris, on 06/09/2008, -0/+2I just drink POWERTHIRST! It's for people who need GRATUITOUS AMOUNTS OF ENERGY!
  • rockhell, on 06/09/2008, -0/+2huge threat to the under 21 crowd?! i'll tell you the REAL threat! BEARS! and aliens peeking in your window at night! and John McCain!

    lets all grow up and see the real issue here...the law that prevents honest and open drinking, instead of shady parties and dorm room binges
  •  

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